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Research papers

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006
Author: Nic Hall
May 8, 2006
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Citation

Hall, N. (2006a, May 08). It's no more them and us- It's only us!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-no-more-them-and-us


Research papers

Being American

Studies from respected sources such as the Pew Global Attitude project have shown marked declines in positive attitude towards the United States. These negative attitudes, however, are directed more towards the government of George Bush than at the...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Nic Hall, Silvia Aquino
October 24, 2004
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Citation

Hall and Aquino (2004a, October 24). Being American. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/being-american


Research papers

A journey to the centre of the earth

More and more companies talk about the idea that putting people at the heart of their marketing is fundamental to the success of their business.Fewer admit how hard it is to get a grip on what really motivates consumers and on why people behave as...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Nic Hall
April 18, 2004
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Citation

Hall, N. (2004a, April 18). A journey to the centre of the earth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-journey-to-the-centre-of-the-earth


Research papers

Does your brand hit the consumers' hot buttons?

The paper introduces an actionable way of understanding how brands express their core values to address consumers' fundamental motivations.We believe there are a set of universal needs that brands can effectively use to really hit the 'hot buttons'...

Catalogue: Asia Pacific 2004
Authors: Nic Hall, Gilbert K.W. Lee
March 28, 2004
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Citation

Hall and Lee (2004a, March 28). Does your brand hit the consumers' hot buttons?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-your-brand-hit-the-consumers-hot-buttons-


Research papers

Video, ergo, agnosco

Direct consumer contact programmes - in which people from all levels of the organisation aim to meet the 'real people', who use their products and services - are all the rage. It is generally accepted that this is a 'Good Thing'. This paper reviews...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Author: Nic Hall
March 30, 2003
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Citation

Hall, N. (2003a, March 30). Video, ergo, agnosco . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-ergo-agnosco-